The end of FujiFILM?

I used to love Fujifilm, and during my early years as a photographer I was shooting Fujicolor 200, Superia 400, and Velvia 100 if I shot color at all.  But if the rumor mill is correct, Fuji might not be making any more film, ever.  We’ve all known that Acros II was being manufactured by Ilford and I’ve read recent news that Fujicolor 200’s new data sheet is eerily similar to Kodak Gold 200’s, inviting speculation that it is now just rebranded Kodak film.  Fuji shut down their film production plant in 2020 during the start of COVID-19 and it’s anybody’s guess whether it will ever reopen.  Knowing how Fuji has continuously axed one film after another over the last decade I think that it’s entirely possible that Fuji’s brilliant colors have finally faded.

Why I loved Fuji Superia
Why I loved Fuji Velvia & Provia

Reading Jim Grey’s tribute to his favorite film made me want to do the same but the fact is that I haven’t shot it much since those two posts above.  And I don’t think I’m going to continue to support a company that stopped supporting me a long time ago.  Unless something radically changes at Fuji with regards to their attitude toward their photographic film business it will be Kodak for me, thank you.

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